NextGen Marketing Solutions
Founder and Managing Director of NextGen Marketing Solutions; Simon Hall is former Chief Marketing Officer at Dell UK with over 20 years’ experience in Information Technology and Services; prior to Dell he occupied various senior roles at Acer, Microsoft and Toshiba. He is also Course Director at the Chartered Institute of Marketing for various B2B marketing courses.
Simon is passionate about pioneering new and exciting marketing initiatives and about sharing his knowledge and experience with the current and next generation of marketers and businessmen, whether it means driving business turnaround projects, leading marketing transformation initiatives or delivering trainings.
He is an active member of several marketing associations including DMA & IDM B2B Council, CMO Council, European CMO Council, Chartered Institute of Marketing and the B2B Leaders Forum.
How to target and engage the C-Suite
Engaging senior executives or C-suite within customers can lead to more strategic conversations, longer-term relationships, broader sales opportunities , as well as allowing vendors to catch prospects and customers much early on in their purchase decision cycles; so why is it that many businesses still today only focus their marketing efforts on prospects and customers via their business decision makers or IT and technical stakeholders rather than at an executive level. This seminar looks into the subject of C-suite marketing covering challenges as well as marketing approaches for identifying, targeting and engaging the executive level decision makers.