Simon Deakin

Marketscan

Simon has been with Marketscan, the multi award-winning data solutions company, for nearly 12 years. During his time with the company, he has worked his way up from New Business Manager to Account Director and has developed a wealth of experience within the B2B database marketing industry.

Simon’s clients include major blue chip companies, franchisees and partnerships. His consultative style and vast knowledge of B2B data has helped many companies meet and exceed their marketing objectives, and achieve growth for their businesses. Simon’s expertise covers all aspects of B2B data supply for lead generation programmes and database cleansing, enhancement and profiling to uncover additional opportunities within clients existing CRM databases.

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How to Generate more leads from your B2B Database

Leads are the holy grail of marketing- Everyone wants them but acquiring them not always an easy task. I’ll show you how to get the best out of your existing data, when and why you should buy in new data. How the quality of data can effect your campaigns and why segmentation is a key factor.