Simon continues to bring a unique blend of no-nonsense business acumen and insightful philosophy to business leaders across the UK and beyond. A winner of the UK Institute of Directors Director of the Year award, Simon is acknowledged as an outstanding business creator and thought-provoking imparter of commercial wisdom.
Having started Webmart over 20 years ago, with £10,000 of his own money, Simon has built the business on his Marxist-capitalist philosophy and delivered vast returns both for the business and for the wider community.
Increasing ROI by blurring the lines between digital and print
Simon delivers his talk through a thought leadership piece which shows trends, research, case studies, innovation and much more. This talk will be discussing the brief 15 years of DM’s dip due to Digital, but comeback as a channel. This talk will also focus on the use of data and insights combined with digital technology to personalize for relevancy and timeliness on campaigns compared to in the past.