Simon Baker is an industry leader in branded content. Having previously set up the Branded Content arm of ITN, he now operates the brand agency of cutting edge publisher, TCO. His knowledge of technology, creative, production and activation has led to his work receiving over 35 awards including Gold Cannes Lions and International Content Marketing Awards.
The most insane piece of direct marketing ever
Google wanted to create the "most insane piece of direct marketing ever" to open a dialogue with CEOs, policy makers and world leaders.