Simon Baker is an industry leader in branded content. Having previously set up the Branded Content arm of ITN, he now operates the brand agency of cutting edge publisher, TCO. His knowledge of technology, creative, production and activation has led to his work receiving over 35 awards including Gold Cannes Lions and International Content Marketing Awards.
Building A B2B Video Brand Through Video Marketing.
What can B2B brands learn from the huge growth in B2C video content marketing? Using the results on ITN commissioned research into B2B marketers use of video by B2B marketing magazine, along with insight case studies from Natwest, Thomas Cook and BNY Mellon, Simon will explore how to successfully implement an approach to effective video content that truly adds value.