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27 & 28 MARCH 2019


Sharanya Ramachandran: Speaking at the B2B Marketing Expo

Sharanya Ramachandran

Zoho Corporation Private Ltd.

The evolving role of a marketer in the digital world

The digital era with evolving technologies are increasing challenges for a digital marketer to communicate effectively with their audience. However, these rising challenges also give rise to plenty of opportunities – opportunities to understand individual behaviour of a consumer.

This session focuses on how marketers can leverage these opportunities to reach and engage their audience better. Email marketing and marketing automation can be a marketer’s best friend if used effectively.

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