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27 & 28 MARCH 2019


Sarah Cunningham: Speaking at the B2B Marketing Expo

Sarah Cunningham


Creating True Business Impact with Social Media in 2018

2017 was the year social media evolved into a serious channel for marketers. Tying social spend to true business impact and proving ROI justifies this channel as a powerful arsenal for 2018.
Sarah will discuss social media trends and what this means for advertisers in 2018. With a special focus on Instagram, she will provide practical tips on creating meaningful social media campaigns by integrating both organic and paid strategies.

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