Ross Howard - Product Manager at Inbox Insight
Coming from a background of technology and digital advertising, followed by working agency-side in content creation and demand generation, Ross now manages Inbox Insight’s entire product suite. This includes publishing across multiple digital channels, targeting a global audience of over 6 million senior business professionals.
He’s a little too interested in how B2B brands can generate qualified leads with content. You can find him, coffee in hand, obsessing over email marketing, landing page conversion rates, and client ROI.
Surviving the Content Explosion in B2B Marketing
According to the CMI, 88% of B2B marketers now use content marketing as a foundational piece of their strategy. But with so much content readily available, how do you ensure you don’t get lost in the noise? Join Inbox Insight to learn how to survive the content marketing explosion! Inbox Insight’s clients include HubSpot, Citrix, IBM, Sage, Oracle, Cornerstone OnDemand and KPMG.