RedFlag Alert LLP
Richard West, a Director at RedFlag Alert has over 10 years’ experience within the Data and MarTech industries.
He is passionate about Robotic Process Automation within the workplace, as well as all things data and CRM.
Prior to joining RedFlag Alert, Richard was the head of sales for APAC for IBM Marketing Cloud.
In his spare time, Richard is a dedicated semi-professional rugby player – hopefully he won’t be carrying any visible injuries at this event.
Maximising Sales Force adoption of CRM through Robotic Process Automation (The Perfect Customer Record)
This seminar will discuss some of the main CRM issues which businesses worldwide are facing in terms of data quality, integrity and transparency, and show you how these can be dealt with. CRM is an integral part of every business, but when not utilised or properly implemented it creates a host of problems for marketing and sales leaders. Richard will explain some key ways to adopt a sales-driven CRM strategy, while further enriching and cleansing the data you already have in real time and automating this process.