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27 & 28 MARCH 2019


Paul McQuillan: Speaking at the B2B Marketing Expo

Paul McQuillan


Why GDPR matters and how to make it easy

CRM has focused on User Adoption and Business Alignment, however technology is rewriting the rules.

This brings new opportunities but also new responsibilities for conduct in the Data Economy – notably the introduction of GDPR.

Paul will illustrate why the ethos behind GDPR will sit at the heart of the new relationship we will have with the customer, and how to realise the opportunity in having a customer-centric approach to our business.

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