Paul Mangell has long experience at the cutting-edge of translation and localisation. His career has spanned all aspects of the localisation industry, and he has been at the forefront of both agile process creation and creative content management. He is passionate about localisation, cultural adaptation and language transformation for product marketing, brand management, campaigns (TV, Film and Web) and advertising.
How did these three companies achieve global dominance in international markets?
The seminar shows attendees how Alpha worked with three of the world’s top global brands to help them go truly international. Three case studies illustrate the steps needed to break into a range of markets, including China and the US. A full globalisation process including SEO, localisation, international copywriting, cultural knowledge and the set-up of local offices.