Olivier Choron


A channel marketing and technology veteran of over two decades, Olivier Choron is the CEO and Founder of social media and e-communication software company, Tremolo Software.

Olivier spent his early career developing industry-first SMB initiatives in EMEA and globally with IT players such as 3Com and Nortel Networks, at a time when all vendors focused solely on enterprise markets.

Moving into the Partner Relationship Management (PRM) space with Allegis Corp/ClickCommerce, he was responsible for a number of key accounts including Microsoft Europe, GE Finance, Subway and BT Ignite.

After launching and running a full-service channel marketing agency, Olivier founded purechannelapps in 2011, but has since relaunched as Tremolo Software. Tremolo’s customers include leading brands such as Microsoft, Adobe, SAP and Avnet. These customers have deployed either socialondemand®, a market-leading enterprise-class social media amplification solution or newsondemand, a unique e-communication platform that provides 100% targeted newsletters to its global customers.

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Social media advocacy programs – for employees and partners

Social media has become a key component for attracting a larger audience, with some even enabling their employees, influencers and partners (retailers, distributors, resellers etc) to share compliant brand content through these users’ social networks to reach an even wider audience. Want to know how effective this is and how it can so easily be achieved? We will be discussing why it is so important and the difference it makes to businesses.