Nick Ashmore is an experienced marketer with 20 years’ industry experience. Having kick-started his career with advertising agencies in London, he has since had senior roles with cutting-edge tech firms. These include Monitise where, as vice president of marketing, he helped grow the business from a tech start-up to a global leader in the mobile payments sector. He was in charge of marketing at automation specialist Force24, before he moved to the head of marketing role at the worldwide call tracking specialist ResponseTap. With a constant eye on marketing tech innovations, he is now a commentator on subjects ranging from customer journey optimisation to strategic brand development.
Why calls matter to B2B marketers more than ever before
In this advice-led session experienced marketer and passionate tech advocate Nick Ashmore talks to delegates about the evolution of the call experience market, and why calls matter to B2B brands more than ever before. Utilising anecdotal examples of different B2B marketing scenarios he will illustrate the power of connecting the digital journey with offline touchpoints, and the benefits this can bring to marketing ROI and customer experience.