Marketing Director at Ricoh
Millennials, and why they consider ‘digital print’ a disruptive technology
After years of investments in the latest digital marketing technologies and channels, Generation Y has suddenly started to (re-)discover print. Every successful campaign now combines more than just one communication channel to drive results. Ricoh's Chas Moloney will show outstanding applications, created on today's digital sheet-fed presses in combination with “traditional” Digital channels. He will also talk about Ricoh's approach to create 'data-driven mail', based on customer data, data-analytics and creativity.