For IDM - Managing Director of Optimize
Mike is Managing Director of Optimize, a specialist search engine marketing and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation, pay per click and Google Analytics. Mike has worked in SEM for over 10 years and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA
Using Google Analytics to Improve Performance of SEO & PPC
This enlightening session will cover SEO and PPC metrics, correct configuration and an overview of the most useful reports available in Google Analytics. You’ll be able to identify opportunities and prioritise efforts to increase visitors to your site. During the session we’ll also show you how to monitor your PPC campaigns so that you can quickly and intuitively develop hypotheses about your advertising campaigns, and make changes to optimise results.