Mike O’Brien

For IDM - CEO of Jam Partnership

Mike O’Brien is one of the busiest practitioners in marketing. He is the CEO of Jam Partnership, a digital strategy, innovation and training consultancy. He is the CIO of OSKAV, the leading brand of designer 3D eyewear. He is also CVO of CYBORGg, a group of digital companies dedicated to the development of marketing automation across all communications channels. Mike has worked in the brand, direct and digital sectors for close to 40 years. He has contributed to books on digital marketing by Dave Chaffey and PR Smith. He is a keynote speaker at conferences on a wide range of marketing and business development subjects. He runs a popular digital marketing blog, is a Tutor on IDM courses and proud to be a Fellow of the IDM.

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Can content marketing live up to the hype?

Much has been talked about Content Marketing becoming a discipline in its own right. Specialist agencies have mushroomed into existence and self-authoring clients have struggled to feed the ever-hungry demands of social channels and campaign optimisation. What sits behind the hype often seems objectiveless and self-indulgent. This session will help anyone thinking about content marketing to reduce costs, increase ROI, streamline processes and engage customers in real time.