Michael Carlin is the founder and CEO of Zymplify who provide Cloud Marketing Software to small and medium businesses.
Michael is a former CEO, COO and CIO of Tata AIG and has a wealth of international experience. A fellow of the Institute of Chartered Accountants Ireland Michael understands the importance of managing risk and achieving positive ROI in all aspects of business.
Multi-channel marketing in the digital world
The exponential growth in channels, fragmentation of the digital landscape and complexity of modern day marketing means that the skillset required for a marketer in today’s world is very difficult to find in one individual and cost prohibitive for small businesses to resource externally. In this seminar, Michael Carlin talks about how small and medium businesses need to adopt technology lead marketing strategies to survive in today’s highly competitive landscape.