Merinda Peppard

Driving Sales with Intelligent Marketing, at Pardot (Salesforce)

Merinda is a marketing leader at Salesforce. After moving to Europe in 2002 from Australia, Merinda centred around B2B marketing in the high tech, software and digital marketing industries. Merinda focused on scaling early-stage businesses (Tradedoubler IPO 2005, Efficient Frontier / Adobe acquisition 2012 and Hootsuite), before moving to Salesforce in 2016 where she currently leads the EMEA marketing for Pardot, the marketing automation solution by Salesforce.

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B2B Marketing That Sales Teams Love

Marketers; do you ever feel like you''re a passenger on the great revenue roadtrip? Would you prefer to be in the drivers seat? Get the keys and gain control of your Marketing ROI with Marketing Automation. Find and nurture more leads, help sales close deals and maximise ROI. Join Salesforce marketer Merinda Peppard as she uncovers how she uses marketing automation to drive sales and marketing alignment.