Matthew Harrison is CEO of B2B International, the leading business-to-business market research agency. Matt has set up and run b2b agencies in China, the US and Germany and conducted research in over 100 countries for some of the world’s largest businesses. He is now based back at B2B International’s Head Office in the UK. His articles have been widely published by the likes of the American Marketing Association, Chartered Institute of Marketing, Journal of Professional Pricing, Marketing News, Planung & Analyse, and Quirk’s.
Use B2B Research & Never Compete On Price Again
This seminar draws on thousands of b2b market research projects to explain why commoditisation is never inevitable. This varied seminar covers topics such as product development, segmentation, value proposition development and branding to show how, with strong business-to-business research, you need never compete on price.