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27 & 28 MARCH 2019


Matt Banks M IDM,: Speaking at the B2B Marketing Expo

Matt Banks M IDM,


Optimisation within the B2B Sales Cycle

Typical B2C optimisation techniques are not always applicable within a B2B sales cycle. The length of the cycle, the internal and external business factors impacting purchasing decisions, and the average cost of a typical B2B product or service V’s B2C, are just a few examples of crucial differences. The presentation will focus on these differences, and discuss how to achieve effective optimisation within your B2B sales cycle.

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