For IDM - Insight and Analytics Partner, Seven Seconds
Matt is the Insight and Analytics Partner at a new ecommerce consultancy called Seven Seconds, with Waitrose being one of its key clients.
Matt’s previous role was as a Senior Consultant at PwC Specialising in Digital Intelligence for clients including, EMAP, British Gas, John Lewis, DeBeers. Prior to this, Matt was a Client Director at Logan Tod for 5 years running digital optimisation and intelligence projects with clients which included HSBC, ASOS and Debenhams Before joining Logan Tod, Matt headed up a Digital Insight Team at Lloyds Banking Group
B2B digital optimisation opportunities not to be missed in 2017
Content Optimisation has been discussed in B2B circles for many years but if you''re not planning on doing it in 2017 already then make sure you add it to your list. Content is unquestionably king in the B2B sector, but there are also many other types of optimisation you should be considering, and sitting on top of this list is personalisation.