Marylin Montoya is Director of Marketing and Partnerships at Sociabble, where she has played an active role in the development and adoption of employee advocacy programs among some of the world’s leading companies. As co-author of the whitepapers Employee Advocacy, The New Frontier in Social Media Communication and Social Selling at Scale, she has pioneered the business case for implementing a combined employee advocacy and social selling approach to marketing strategy, and has spoken on this topic at several events. These include the Social Tools Summit in Boston and San Francisco, and the Corporate Social Media Summit in New York. Through her participation in podcasts, webcasts and other guest publications, Marylin has dealt thoroughly with the concept of digital transformation and social media within the enterprise.
Employee Advocacy, Social Selling: Discover the Companies Leading the Way
Recent years have seen enterprises embrace the value of social media and with it, the relevance of employee advocacy and social selling programs. In this presentation discover how companies such as Microsoft, PwC, BNP Paribas and Misys have scaled company-wide employee advocacy and social selling programs, as well as the impact these initiatives have had on employee engagement, enterprise communication and bottom-line business results.