Martin Chillcott IDM
Martin is acknowledged as an expert in customer retention and devised and runs the IDM Retention course as well as being Course Tutor for the IDM Professional Diploma in Direct and Digital Marketing. He has been responsible for the development of successful marketing strategies and customer communications across a range of business, with 20 years’ client-side experience in UK, Europe, Canada/USA with American Express, Thomas Cook, M&G, Air Miles, Time Life, Budget Insurance and Page & Moy. In 2002 he set up his own consultancy ‘Hotchilly’, successfully working directly with clients or retained to work with clients of leading agencies BEC, Together and data practice Radar.
The Who? Why? and How? of Retaining Customers
Having made all that effort to attract new customers, you need to hang on to them and help them spend more. And 'win back' the best ''lost'' customers. Martin gives us 35 years’ experience of doing all that, in just in 45 minutes. A pragmatic approach to targeting your efforts, making an impact and understanding the differences between B2C and B2B. Or is it all just H2H?