Marialena Zinopoulou

The Digital Marketing Association

Marialena is the CEO of The Digital Marketing Association and a lecturer in Marketing Analytics for the MSc Marketing program at Imperial College Business School, London. She is an instructor, consultant and presenter in Digital Marketing. She is a Doctoral Researcher at the University of Southampton, Electronics and Computer Science (ECS) Faculty of Physical Sciences and Engineering, where her PhD focus is on the Internet of Things (IoT).

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Online Tools for Customer Social Media and Competitor Analysis

A brief run through some of the best tools for digital marketing planning including social media analysis, target audience profiling and competitor analysis. We will cover tools for SEO, keyword analysis and social media sentiment and influence.