B2B Expo logo

27 & 28 MARCH 2019


Kevin Kiley: Speaking at the B2B Marketing Expo

Kevin Kiley


ePrivacy Marketer’s Guide & Tackling New Challenges

Laws like the GDPR and impending ePrivacy Regulation require marketers to rethink their use of cookies, consent and other tracking technologies. In this session, we’ll breakdown the latest on the ePrivacy Regulation, review marketer’s requirements for consent, cookies and tracking technologies under the GDPR and share new and innovative ways marketers can think about privacy as a competitive differentiator.

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