Listed as one of the top infusionsoft people to follow, Kenda Macdonald has a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft for over 5 years and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. Kenda is the founder of Automation Ninjas - Experts in behavioural automation.
The future of engagement
The development of customer engagement in the future starting with the school of search and its influence on lifecycle marketing. The demonstrable focus on consumers and content generation to satisfy their needs. Concluding with Avatar and how this encourages relationship building with consumers.