Katie is a marketing automation native. For the past eight years, across roles in Symantec and EMC to start-ups ResponseTap and Paywizard, she has implemented, integrated and executed programmes on a variety of marketing automation platforms - including Act-On Software.
Her passion for marketing is all encompassing. From the science of lead generation and attribution to the art of message development and brand engagement - for customers, prospects and partners.
Katie''s hands-on experience gives the ability to cut through the jargon and speak candidly about marketing automation and demonstrate the absolute power it can bring to a sales and marketing organisation.
Marketing Automation Hacks: Build Brand, Drive Demand, Expand Customer Relationships
The role of the marketer is pervasive across the customer lifecycle; marketers are unique in that they are the only position within a company to touch a customer before the point of sale and after - through advocacy and loyalty. Despite its common use, Marketing Automation is more than an acquisition tool, it can help marketers run tightly integrated awareness, acquisition, and retention marketing programs.