Inbound Marketing Specialist at HubSpot
Karl is an inbound marketing specialist at HubSpot EMEA. With his passion for helping businesses grow and customer-first approach, Karl has introduced the Inbound methodology to hundreds of UK companies, helping define their strategy and allowing them to grow both their revenue and businesses.
The Evolution of Marketing
The old marketing playbook is broken; your customers no longer research and buy in the same way they did 10+ years ago, so why market to them like nothing''s changed? In this session, Karl will cover how to adapt your marketing strategy to become more inbound, and more aligned with your customer''s needs. You will learn how to adopt the inbound marketing methodology and therefore increase the number of leads you generate, whilst ultimately growing your business.