John Cheney & Christelle Fraysse

Workbooks Online Limited

John Cheney launched one of the first UK SaaS companies back in the late 1990s. He is a successful entrepreneur with over 25 years'' experience in the IT industry. Prior to Workbooks, John founded two successful SaaS security companies. He founded BlackSpider Technologies in 2002 (bought by SurfControl in 2006). John went on to lead marketing and product management at SurfControl and was a key member of the senior management team which led the company through to its acquisition by Websense in 2007. Prior to BlackSpider, John was the founder and CEO of Activis, acquired by Articon-Integralis in 1999.

A seasoned marketing leader with 20 years of global business experience, Christelle has a track record of establishing and managing international marketing operations for global enterprise software businesses. Prior to Workbooks, Christelle held numerous senior leadership positions at private and publicly traded organisations including MetaPack, Questback, Websense and BEA Systems.

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Aligning Marketing and Sales for Business Success

According to Sirius Decisions, aligned organisations achieve up to 19% faster revenue growth and 15% higher profitability. How do you achieve this alignment? Join John Cheney, CEO and Christelle Fraysse, CMO of Workbooks to discover how to build the foundations for sales and marketing alignment. They will demonstrate how with time, commitment, and the right processes and technology in place you can drive business success.