Jodie Williams & Jennifer Hughes
The Marketing Pod
Jodie has held senior marketing roles in the public sector, financial services and utilities in both the B2C and B2B space. Her work has spanned all marketing disciplines and all budget sizes and her successful campaigns consistently win marketing and industry awards over the years. Jodie''s passion and energy for marketing is infectious and through The Marketing Pod, Jodie is determined to help businesses deliver successful marketing initiatives that provide results.
Jenny has held senior positions in both commercial and marketing roles across a variety of sectors including telecoms, manufacturing and utilities in the B2C and B2B space. Known for her delivery focus, Jen has a passion for product development and a proven track record for developing market leading propositions that deliver real value to the bottom line. As co-founder and director of award-winning agency The Marketing Pod, Jenny works with businesses of all sectors and sizes to deliver tangible results and boost their marketing strategy, delivery and performance.
ACCOUNT BASED MARKETING: A NEW APPROACH TO AUDIENCE ENGAGEMENT
In a world where marketing is becoming increasingly personalised the role of Account Based Marketing (ABM) has never been more important. ABM is fast becoming a strategic approach to business marketing, based on deepening engagements to customers and prospects improving both conversion and brand equity. During this session, Jodie Williams and Jenny Hughes will provide some tool-kit tips and ABM methods to creating a fool-proof strategy that gets results.