Tom Ritchie, product director EMEAI, Cision
Tom joined Cision in 2002 and spent eight years in various roles including leading the UKs Customer Services and Sales divisions & European Product Development organisation before becoming the Managing Director of the Cision UK business in 2012.
In 2014 Tom relocated from London to Chicago where he led the global product team, driving innovation and defining the product strategy as SVP of Product Management.
After the acquisition of Gorkana, Tom returned to the UK to focus on driving the European product road map and focus on evolving Cision's Analysis and Monitoring services and now sits on the European executive team reporting into Jeremy Thompson.
Tom’s international perspective combined with direct sales, services and marketing leadership experience and a deep understanding of Cision's market and products play an integral role in creating the ultimate technology to power our client's stories.
Putting Earned Media in Its Rightful Place - How Technology Will Power the Future of PR and Comms for Marketers
As advertising and paid-for media struggle with a host of challenges - from ad blocking to viewability - Jeremy will show how new technology is helping earned media gain its rightful place in the media mix by giving marketers and communicators access to all the tools they need to plan, run and measure effective campaigns. He will show how PRs and comms professionals are proving effectiveness and are able to tell their brand''s stories more powerfully than ever.