Jenny Hughes & Jodie Williams

The Marketing Pod

Jenny has held senior positions in both commercial and marketing roles across a variety of sectors including telecoms, manufacturing and utilities in the B2C and B2B space. Known for her delivery focus, Jen has a passion for product development and a proven track record for developing market-leading propositions that deliver real value to the bottom line. As co-founder and director of award-winning agency The Marketing Pod, Jenny works with businesses of all sectors and sizes to deliver tangible results and boost their marketing strategy, delivery and performance.

Jodie has held senior marketing roles in the public sector, financial services and utilities in both the B2C and B2B space. Her work has spanned all marketing disciplines and all budget sizes and her successful campaigns consistently win marketing and industry awards over the years. Jodie''s passion and energy for marketing is infectious and through The Marketing Pod, Jodie is determined to help businesses deliver successful marketing initiatives that provide results.

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Developing a B2B brand that differentiates you from the pack

The B2B buyer is time poor and bombarded with messages of how suppliers can help their business. A strong, relevant and engaging brand can help you stand out from the crowd, but defining the messaging to articulate it is vital. This seminar will show you how to develop a brand that differentiates you from your competitors and how to create tailored and compelling customer and prospect communications for meaningful, informed messaging.