Global Content Marketing Leader at LinkedIn
Jason is the global content marketing and social media leader at LinkedIn, a prolific keynote speaker, professor of digital marketing at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11.
His unique approach to demand generation, lead generation, content marketing and social media is born of his ten years in the music business combined with his work at bleeding edge marketing technology companies Marketo and LinkedIn. His ideas and strategies are both innovative and inspiring, while proven to work on the frontline, helping overcome some of the biggest challenges that marketers face today.
When he’s not plotting the latest SEO trends, innovating new content marketing formats, or tracking marketing ROI, Jason fuels his rock n roll soul as an award-winning concert photographer. His approach to B2B marketing is always passionate, creative, no-nonsense and innovative; helping brands tell their story like they’re ready to change the world.
How LinkedIn Uses LinkedIn for Marketing
Want to know the secrets to raising brand awareness and driving demand on the world’s largest professional social network? Linkedin’s head of content and social media breaks down how LinkedIn uses its own platform to market to customers and prospects across the entire funnel.