Drawing on extensive experience in the digital industry, working in both global companies and agencies, James provides strategic consultancy to clients aimed at facilitating business growth, efficiency and digital maturity. Combining insight across sectors, a deep understanding of enterprise and digital marketing technology along with a passion for excellence in Customer Experience, James is driven to ensure that projects deliver exceptional value and results for his clients and their customers.
The Madness of the Modern Marketer
(Ad) Addiction, Fear of (campaign) failure, Lack of (quality) control, (Un)reasonable expectations, (Technology) trauma, Social (media) anxiety... These are all common ills felt by the marketing professional due to the demands of the modernbusiness. James will be joined by a panel of senior brand marketers to discuss, debate and diagnose the issues that lead to unwarranted doubts about the value and efficacy of the Marketing unit within organisations