James​ ​Beeson

RIKA​ ​Digital

Drawing on extensive experience in the digital industry, working in both global companies and agencies, James provides strategic consultancy to clients aimed at facilitating business growth, efficiency and digital maturity. Combining insight across sectors, a deep understanding of enterprise and digital marketing technology along with a passion for excellence in Customer Experience, James is driven to ensure that projects deliver exceptional value and results for his clients and their customers.

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The​ ​Madness​ ​of​ ​the​ ​Modern​ ​Marketer

Ad)​ ​Addiction,​ ​Fear​ ​of​ ​(campaign)​ ​failure,​ ​Lack​ ​of​ ​(quality)​ ​control,​ ​(Un)reasonable​ ​expectations, Technology)​ ​trauma,​ ​Social​ ​(media)​ ​anxiety... These​ ​are​ ​all​ ​common​ ​ills​ ​felt​ ​by​ ​the​ ​marketing​ ​professional​ ​due​ ​to​ ​the​ ​demands​ ​of​ ​the​ ​modernbusiness.​ ​James​ ​will​ ​be​ ​joined​ ​by​ ​senior​ ​brand​ ​marketers​ ​to​ ​discuss,​ ​debate​ ​and​ ​diagnose​ ​the​ ​issues that​ ​lead​ ​to​ ​unwarranted​ ​doubts​ ​about​ ​the​ ​value​ ​and​ ​efficacy​ ​of​ ​the​ ​Marketing​ ​unit​ ​within​ ​organisations