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27 & 28 MARCH 2019


James Simpson: Speaking at the B2B Marketing Expo

James Simpson

Harvest Digital

B2B Digital Transformation – Accident or Design?

1st Question: Is digital transformation more important for B2B organisations than their more flamboyant B2C cousins? If asked, I suspect most B2B organisations would agree and tell me they are embracing digital transformation. 2nd Question: Is it customer or business centric? This seminar explores what digital transformation generally looks like, how it can be measured, and although business transformation is often designed, are the results generally accidental?

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