James Perrin – Head of content and social
James Perrin is the Digital Marketing specialist for Feefo, overseeing their digital B2B and B2C content output. Having worked in digital, content and social media marketing for over 6 years he has witnessed the significant need for user-generated content, especially in the form of customer reviews and the multiple benefits this can have on digital marketing campaigns. James has appeared on the BBC giving detailed digital marketing advice and has spoken at major digital conferences and events including The Content Marketing Show.
Everyone’s a Consumer: B2B Marketing and Customer Reviews
2017 is the year of customer experience. Businesses will no longer compete solely on price, but more importantly, on customer success. For B2B companies and organisations, it is more important than ever to ensure that efforts are focussed on the consumer experience. In his talk, James will discuss how B2B marketers can leverage customer reviews to enhance not only the customer experience, but also digital marketing campaigns and business operations.