J is an advocate of delivering ‘informed insight from informed consent’ and a champion of the opportunities emerging from GDPR. J is in demand as a speaker on the subject for both charity and commercial events.
He has a wealth of experience in the commercial and not for profit sector as well as management experience gained from various leadership roles. As a business owner, he has sought to transform the marketing services sector and his entrepreneurial spirit remains at the heart of his approach. His rich understanding of Big Data, Analytics and Data Protection enables him to provide innovative solutions to marketing challenges and support the transformation of organisational performance.
He is a Bath Rugby fan and keen sportsman, often taking part in Tough Mudders or cycling events. In 2015 he co-founded Revolve24, a global series of 24-hour cycle endurance challenges.
GDPR: Putting Individuals at the heart of your Data Strategy
Research reveals there’s not enough trust between citizens and organisations - that customers don’t have enough digital understanding of what happens once they entrust companies with their personal data. But GDPR presents us with the opportunity to address that – by giving back control of personal data to the citizen. J Cromack will help you to achieve best practice, so both parties discover the meaning, value and power in data, and strengthen trust.