Ian leads an award-winning inbound sales and marketing consultancy. He works with clients to attract more and better qualified leads through their websites and to close more online-generated leads. He has over twenty-five years experience in a variety of sales and marketing roles working with clients in the tech, professional services and industrial sectors.
How to generate more and better quality website leads
With as much as 70% of the B2B buyer journey now taking place online. buyers are more informed than ev-er. Many B2B marketers are using tactics like SEO, social media and content marketing to address this change. Most do not yet have a strategy to gain real competitive advantage. Inbound is the buzzword of 2017 but is it right for your business? This session explores how to assess whether inbound could work for you and how to build an inbound marketing strategy with practical tips and experiences from practitioners who have learned what really works over the last three years.