Heidi is Marketing and Communications Director, EMEA at Meltwater. With over 15 years' Sales and Marketing experience, Heidi has created, managed and led strategy and programmes in digital marketing and PR, helping Meltwater achieve significant growth and raising the Meltwater profile across the world.
Digital Influence: 4 steps towards getting it, guiding it and growing it.
The explosion of online media has presented a noisy and volatile landscape for communication professionals to work within. Brand reputation can be made or slayed in the tap of a tweet. Versatile communication strategies are needed and execution is key. Learn the challenges of driving digital influence, guiding it and measuring it in today’s hyper connected world.