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27 & 28 MARCH 2019


Glen Westlake: Speaking at the B2B Marketing Expo

Glen Westlake

BrightTarget Ltd

Supercharge Your B2B Sales and Marketing Funnel with Predictive Analytics

Learn more about best practice and successful deployments of Artificial Intelligence (AI) and specifically predictive marketing analytics with machine learning capability. I go beyond the hype to explain what AI, Predictive Analytics and Machine Learning is; how it works and why it is perfect for B2B, exploring the four most popular use cases having the biggest impact on B2B marketing effectiveness and ROI, supported by case studies and performance metrics.

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