Glen Westlake is on a mission to help B2B marketers maximise their impact on pipeline and contribution to sales. His ability to understand how new technology can be applied to business was first used to grow a business intelligence consultancy, which when he realised software services would replace consulting, he then employed a team of experts to build a predictive B2B marketing platform, replacing the need for human data analysis. This platform was featured by Gartner as an early leader in this space and was recently acquired by Sidetrade, a leading provider of predictive analytics solutions.
As a senior executive, with his roots in technology, sales and marketing, Glen brings a unique vision to how modern B2B marketers should leverage data to enhance their customer’s experience whilst optimising corporate profits.
How Artificial Intelligence is Revolutionising B2B Marketing
Predictive marketing is one of the most enabling technologies available and is becoming an integral part of the growth strategy for forward thinking, modern B2B marketers. In this presentation, we go beyond the hype to explain how it works and why it is perfect for B2B. We explore the four most popular use cases having the biggest impact on B2B marketing effectiveness and ROI, supported by case studies and performance metrics.