Ellie Smith & Ruth Barrows
The Marketing Pod
Love your customer: how an insight driven approach can improve your marketing’s effectiveness
In today''s dynamic and digital environment, customer opinion of your business is instantly available to their peers. Marketing teams are uniquely placed to assess the public perception of your company versus internal perception. Find out how to use research to influence internal priorities, to ultimately improve customer experience and develop strategic marketing and PR activity that resonates with your audience.