B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

David Raab: Speaking at the B2B Marketing Expo

David Raab

Customer Data Platform Institute

Choosing the Right Customer Data Platform

Customer Data Platforms help marketers create the unified customer data needed to understand customer behaviours and personalise treatments across all channels. But there are dozens of CDP vendors with greatly different features. This session will segment the CDP industry and describe how to find the CDP that best fits your needs.

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