For IDM - Managing Director of AHK
David Hearn F IDM has been a marketer for 30 years and co-owner of direct and digital agency, AHK, for over 20. AHK plans and executes customer recruitment and development programmes for B2C and B2B companies, including Canon Europe, Adobe, GE Capital, Thomas Miller and The Warranty Group. The agency’s services include strategic planning, data analysis & insight, marketing technology deployment, creative development and campaign management. David describes himself as a marketing generalist and is responsible for overseeing client activity.
David has shared his marketing experience and knowledge for the last 15 years, lecturing and tutoring for the IDM
How to devise a winning acquisition plan
B2B marketers are now responsible for a greater part of the sales cycle and are subject to far greater accountability. At the same time we have a much more sophisticated array of tools to help us meet these challenges. In this session we’ll be exploring how to develop an acquisition plan that delivers from reach to conversion