David Hearn F IDM
Managing Director of AHK Ltd
How marketers can perform better during the consideration phase
B2B marketers are now responsible for a greater part of the sales cycle and are subject to considerably more scrutiny. This has led to anxiety around the consideration phase of the B2B customer journey. In this session we’ll be exploring how can we deliver the sales-qualified leads that are demanded of us and how to prove the effectiveness of our nurturing strategy.