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27 & 28 MARCH 2019


David Elkins: Speaking at the B2B Marketing Expo

David Elkins

Zoho Corp

The Deep Archive: Building a content marketing plan that works

Done poorly, content marketing is a huge waste of time; done well, it can transform your position in the marketplace. Instead of thinking piece-by-piece or series-by-series, think instead of a dense network of interlinked information, which readers explore according to their needs and interests. Supporting—and planning for—a truly self-directed content experience will leave an indelible mark on your future customers. Learn how in “The Deep Archive.”

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