David Elkins

Zoho Corp

As Head of Content Review for Zoho, David manages the editorial process for their 35+ cloud-based business apps. In this capacity, he is involved in all types of content at all stages of the sales pipeline, including email campaigns, product pages, content marketing, help documentation, and UI text. Prior to joining Zoho, David worked as the lead English copywriter for PCN Inc., a major web design firm in Seoul, South Korea. While there, he wrote the English-language webpages for a range of Samsung subsidiaries, including Samsung Display, Samsung Engineering, and Samsung Medical.

His broad international experience has taught him the power of serving your audience the exact content they need, tailored to the context in which they operate. No matter where your target demographic is—whether you''re in Seoul, San Francisco or London—value-driven content is the key to building brand loyalty.

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The Deep Archive: Building a content marketing plan that works

Done poorly, content marketing is a huge waste of time; done well, it can transform your position in the marketplace. Instead of thinking piece-by-piece or series-by-series, think instead of a dense network of interlinked information, which readers explore according to their needs and interests. Supporting—and planning for—a truly self-directed content experience will leave an indelible mark on your future customers. Learn how in “The Deep Archive.”