David Beard

CRM Principal at Sage

David operates globally to develop and assist commercial activity to build Sage CRM sales. Working across functional teams of sales, marketing & partner management - influencing & delivering positioning, benefits & customer messaging – for Sage operating companies across the globe.

In addition, David acts as the primary internal & external evangelist for the product, conveying the business value of CRM and articulating the Sage CRM proposition through various online and in-person activities.

Based in London, but quite often on the road, you can keep up with David via Twitter @talkcrm and on the Sage CRM community

dont miss

Are you truly working ‘end-to-end‘ with your marketing?

Email marketing, web portals, legacy systems – most business have one or more, together with different owners & often different objectives. But are they enabling true customer management or just creating, even more, silos in your company? Attend this session to gain insight into getting better business outcomes, aligning people & processes for a smarter customer relationship management program inside your business."