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27 & 28 MARCH 2019


Daniel Waas: Speaking at the B2B Marketing Expo

Daniel Waas

LogMeIn Ireland Ltd

“We asked 3,032 professionals what content grabs their attention. Here''s what they said.”

Is your content not getting the traction you want? Have you read a quintillion blog posts on content production, but your results are still unimpressive?
Well, how about asking your audience what really grabs their attention and resonates with them? In one of the biggest content consumption studies ever completed, we interviewed 3,032 professionals to do just that.

You will learn:
How to find attention-grabbing topics
Which formats to pick & how to best mix and match them
The hallmarks of content that actually gets read
The motivators behind B2B content consumption

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