Daniel Waas

LogMeIn Ireland Ltd

Daniel Waas is the Director of Marketing for GoToWebinar - the leading web events platform with over 50,000 customers and 2.3 million webinars every year. He''s a digital B2B marketer with an undousable passion for and black belt in webinars. Daniel and his team are constantly experimenting with the cheeky goal of creating no less than the world''s best webinar program.

Outside work, Daniel is a geek at heart who loves LEGO, sci-fi and the occasional video game if time permits. Despite these severe dating handicaps, he was lucky enough to get married and even luckier to have a son & daughter. If talking B2B for hours is your thing please get in touch with Daniel through LinkedIn.

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“We asked 3,032 professionals what content grabs their attention. Here''s what they said.”

Is your content not getting the traction you want? Have you read a quintillion blog posts on content production, but your results are still unimpressive? Well, how about asking your audience what really grabs their attention and resonates with them? In one of the biggest content consumption studies ever completed, we interviewed 3,032 professionals to do just that. You will learn: How to find attention-grabbing topics Which formats to pick & how to best mix and match them The hallmarks of content that actually gets read The motivators behind B2B content consumption