Dan Weaver

Fudge Animation Studios

Dan is the Creative Director and Co-Founder of Fudge Animation Studios. Dan started his career working at the BBC and was part of the team who launched the first CBeebies channel back in 2002. Dan has worked on some of the BBC’s flagship animated content with shows like The Tweenies, Bob the Builder and Postman Pat. Fudge Animation are a full-service character animation and production studio and work with some of the world’s largest brands to create fun, imaginative and engaging animated content. Dan is responsible for the creative direction of client projects but is more generally involved in the artistic growth of the studio.

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Happy Ever . . . Crafter | The Art & Craft of Storytelling in Video Marketing

“Hey you! . . . Buy this!” doesn’t work anymore in marketing. You need to create an emotional connection with your audience. You need to make them feel something before they’ll consider sharing, liking or responding to your call to action. One of the best ways to do this is with the aged old art of storytelling.