B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

Chris Pitt: Speaking at the B2B Marketing Expo

Chris Pitt

Vertical Leap

The Cynefin framework: Understanding how AI can make marketers more effective, more of the time.

There is no doubt AI and machine learning technologies offer business significant opportunity, but hyperbole and buzz make it hard to understand where these technologies sit within our businesses. Chris uses IBM's Cynefin framework to explain the part AI and machine learning can play in making marketing more effective, more of the time.

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