Andy Letting

World Duty Free

The IDM was first introduced to Andy Letting as a student in 2010 where he gained his Postgraduate Diploma in Digital Marketing in 2011, Andy has been lecturing with the IDM ever since, specialising in mobile, content, programmatic and social media.

He has been working in digital marketing for over 15 years, results driven and commercially focused senior-level digital executive with extensive senior management experience. Consistently evolved emerging digital channels and delivered incremental revenue growth, through leadership, change management, channel development and partnership initiatives for BSkyB, Ladbrokes and Avis, career highlights to date include, evolving Sky Mobile TV to what is now SkyGo, a key strategic retention product for BSkyB, demonstrating revenue can be attributed to social media and serving customers through social has to be a key objective for any organisation.

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What programmatic advertising can do for your Marketing

Programmatic is changing the digital marketing landscape and many companies are investing in this new form of media buying, but why? Andy Letting, Digital Marketing and Social Media Consultant, explains what programmatic advertising actually is and what problems it is solving for marketers.