Adam Williams

DBS Data

Adam has worked in sales and marketing for almost 30 years. For the last 22 years Adam’s career has been solely in the direct marketing industry, initially as a Sales Director for data products, then Business Development Director driving digital and data driven sales and marketing solutions and since 1994 as MD and CEO of DBS Data. Adam heads up a professional team of thought leaders with a combined experience in data solutions of over 100 years. He instils each member of his team with a passion for delivering creative data driven sales and marketing solutions always within a compliant environment. Compliance is Adam’s primary driver, data protection and compliance feeds every process, every project and every task that his team undertakes.

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B2P – The Next Generation of Intelligent Targeting

Relevance has long been a prerequisite to the success of marketing campaigns but B2B has focused upon organisational characteristics ignoring the decision makers profile except for job title or function. The revolution that is B2P marketing recognises that it is individuals within organisations that make decisions. For truly relevant marketing we must focus on specific characteristics of the individual, what engages them and what interests them right now. A seemingly huge challenge in our ever more regulated space, so is it really possible?