Tamara Gillan& Andrea Newman
Cherry London & HSBC
Tamara Gillan is the CEO of Cherry London, which she founded in 2009 after heading up e-Marketing at Orange and setting up an integrated agency. Today Cherry London is one of Europe’s fastest growing marketing agencies specialising in brand partnerships.
Tamara is the driving force behind Cherry London’s unique and highly-effective collaborative approach to marketing and business solutions, which has attracted leading brands such as O2, Aviva, Canon Europe, Virgin, Sport England, Premier League and HSBC.
Big achievements include the ongoing success of O2 Priority, the launch of a number of new high-profile global programme’s including HSBC Premier’s Jade, winning CIM Agency of the Year, as well as multiple national and international awards.
Cherry London is independent and doubling year on year, with a global remit. Tamara’s expertise and passion for marketing to women, loyalty, strategic partnerships and entrepreneurship are key to the exceptional results Cherry London is achieving for clients.
Andrea Newman is responsible for the HSBC Brand globally as well as all marketing related to HSBC’s Wealth Management propositions. She has been at HSBC for 19 years and has been responsible for building up the HSBC brand from a federation of over 50 brands to one globally unified brand including developing the iconic airport campaigns seen in jetbridges all over the world. Andrea has recently created HSBC’s newest proposition for its HNWI clients called ‘Jade’ – the first financial services membership proposition which has extended into areas such as partnership marketing and lifestyle services. Andrea is passionate about brands and creativity and has developed and led 4 years of training courses across the HSBC network called ‘Creativity Drives Revenue’ with the intent of continually raising the creative standards HSBC’s marketing function and agencies to drive and deliver continuous ROI. Andrea is married and lives in London with her husband and daughter.
Engaging the global affluent tribe through luxury Brand Partnerships
HSBC Premier took a fresh look at that mercurial group, the global affluent tribe - living life above the map, enabled by technology, constantly seeking new experiences. Working with Cherry London, HSBC created a breakthrough membership and lifestyle management programme; Jade by HSBC Premier. Jade uses curated luxury, global brand partnerships to craft a story that connects with this audience, building deep customer relationships and enabling new brand and business opportunities.